While I am not handling the entirety of the social media posting for Illusion Trails, I have made some posts for the pages. I first created a post announcing the subscription link added to the website. This was then boosted to reach over 6,500 people and grew engagement for the page. The other post I created is a general update on the status of the app’s progress.
I added this subscription graphic to the current website to encourage more people to sign up for the mailing list. I also ran an ad on Facebook announcing the subscription link.
This is a postcard type mailing that we developed. This will be sent out to the kickstarter backers as well as people interested in various similar things. It includes an image of the app icon as well as a QR code to download the app from the Apple Store or the Google Play Store.